Articles
Marketers of Children's Products and Services Going "Green," as Kids and Parents Become More Eco-Friendly
Tue Jul 22, 2008 9:38am EDT
Featured Broker sponsored link
NEW YORK, NY, Jul 22 (MARKET WIRE) --
As both kids and their parents have become increasingly interested in
protecting the environment, eco-friendly products have begun to take hold
among children ages 3 to 11. And, according to "Kids and Tweens in the
U.S.," a new study from Packaged Facts, companies that produce and market
products to this age group and their parents are starting to take notice.
Kids ages 3-11 in the U.S. have personal incomes totaling $19 billion, the
study found, which is expected to reach $21 billion by 2012. Parental
spending on food, clothing, personal care items, entertainment and reading
materials reached $123 billion.
Marketers that promote eco-friendly products may find success in tapping
that spending. Based on data from Simmons Market Research Bureau, the
study found that a significant majority of kids 6-11 express concern for
environmental issues. Nearly three-quarters believe people should recycle;
40% say you should buy recycled paper products.
More than half of kids 6-8 encourage their parents to buy green products.
Hispanic kids are far more likely than kids in other population segments
to push their parents to buy green products. This underlying demographic
characteristic may explain the fact that kids living in the Pacific region
-- which has a relatively large Latino population -- have a higher
likelihood of trying to get their parents to go green.
"To paraphrase a children's icon from another era, 'it can be easy being
green' if you're marketing children's products today," notes Tatjana
Meerman, Publisher of Packaged Facts. "And what's interesting about the
green trend among kids is that the kids themselves are fueling it.
Environmental awareness, even at the youngest ages, is acute."
Packaged Facts' report, "Kids and Tweens in the U.S., 9th Edition,"
analyzes in depth the broad and complex trends affecting children ages
3-11. The report provides a demographic profile of this age group,
examines the social world of kids and tweens, and addresses kids and their
relationship to technology, leisure and entertainment, media and shopping
and spending. For further information visit:
www.packagedfacts.com/Youth-1486842/.
Packaged Facts publishes market intelligence on a wide range of consumer
industries, including consumer goods and retailing, foods and beverages,
demographics, pet, and financial products. Packaged Facts also offers a
full range of custom research services. For more information visit
www.packagedfacts.com, or contact Jenn Tekin at 240-747-3015 or
jtekin@marketresearch.com.
Contact:
Jenn Tekin
240-747-3015
jtekin@marketresearch.com
Copyright 2008, Market Wire, All rights reserved.
© Thomson Reuters 2009 All rights reserved
